HACKVILLE
HACKVILLE
HACKVILLE
HACKVILLE
HACKVILLE
HACKVILLE
HACKVILLE
Hackville is a 36-hour hackathon, bringing together students from across the GTA to solve real-world problems and build innovative solutions. As Social Media Co-Leads, Ken and I were tasked with building excitement for the event, attracting participants, and establishing a strong online presence.
Hackville is a 36-hour hackathon, bringing together students from across the GTA to solve real-world problems and build innovative solutions. As Social Media Co-Leads, Ken and I were tasked with building excitement for the event, attracting participants, and establishing a strong online presence.
Hackville is a 36-hour hackathon, bringing together students from across the GTA to solve real-world problems and build innovative solutions. As Social Media Co-Leads, Ken and I were tasked with building excitement for the event, attracting participants, and establishing a strong online presence.
Hackville is a 36-hour hackathon, bringing together students from across the GTA to solve real-world problems and build innovative solutions. As Social Media Co-Leads, Ken and I were tasked with building excitement for the event, attracting participants, and establishing a strong online presence.
Hackville is a 36-hour hackathon, bringing together students from across the GTA to solve real-world problems and build innovative solutions. As Social Media Co-Leads, Ken and I were tasked with building excitement for the event, attracting participants, and establishing a strong online presence.
Hackville is a 36-hour hackathon, bringing together students from across the GTA to solve real-world problems and build innovative solutions. As Social Media Co-Leads, Ken and I were tasked with building excitement for the event, attracting participants, and establishing a strong online presence.
Hackville is a 36-hour hackathon, bringing together students from across the GTA to solve real-world problems and build innovative solutions. As Social Media Co-Leads, Ken and I were tasked with building excitement for the event, attracting participants, and establishing a strong online presence.
Hackville is a 36-hour hackathon, bringing together students from across the GTA to solve real-world problems and build innovative solutions. As Social Media Co-Leads, Ken and I were tasked with building excitement for the event, attracting participants, and establishing a strong online presence.
Hackville is a 36-hour hackathon, bringing together students from across the GTA to solve real-world problems and build innovative solutions. As Social Media Co-Leads, Ken and I were tasked with building excitement for the event, attracting participants, and establishing a strong online presence.
[ROLE]
[ROLE]
[ROLE]
[ROLE]
Designer
Researcher
Designer
Researcher
Designer
Researcher
Designer
Researcher
Designer
Researcher
[TIMELINE]
[TIMELINE]
[TIMELINE]
[TIMELINE]
2023-2025
2023-2025
2023-2025
2023-2025
2023-2025
[TOOLS]
[TOOLS]
[TOOLS]
[TOOLS]
Figma
Illustrator
Social Media
Figma
Illustrator
Social Media
Figma
Illustrator
Social Media
Figma
Illustrator
Social Media
Figma
Illustrator
Social Media
[TEAM]
[TEAM]
[TEAM]
[TEAM]
Myself
Ken Piquero
Myself
Ken Piquero
Myself
Ken Piquero
Myself
Ken Piquero
Myself
Ken Piquero
[THE OUTCOME]
[THE OUTCOME]
[THE OUTCOME]
[THE OUTCOME]
[THE OUTCOME]
[THE OUTCOME]
Revamping Hackville: A Rebrand with Impact
Revamping Hackville: A Rebrand with Impact
Revamping Hackville: A Rebrand with Impact
Revamping Hackville: A Rebrand with Impact
Revamping Hackville: A Rebrand with Impact
Revamping Hackville: A Rebrand with Impact
I collaborated on developing the design system for Hackville’s rebrand, where we leaned into a bold, tech-inspired aesthetic that embraces a dark, glitchy, and futuristic vibe. Our goal was to reflect the energy, creativity, and innovation of the hackathon experience while maintaining a visually distinct and cohesive identity. Alongside the rebrand, I also played a key role in Hackville’s digital growth, increasing its Instagram following by 40% through strategic design and engagement.
I collaborated on developing the design system for Hackville’s rebrand, where we leaned into a bold, tech-inspired aesthetic that embraces a dark, glitchy, and futuristic vibe. Our goal was to reflect the energy, creativity, and innovation of the hackathon experience while maintaining a visually distinct and cohesive identity. Alongside the rebrand, I also played a key role in Hackville’s digital growth, increasing its Instagram following by 40% through strategic design and engagement.
I collaborated on developing the design system for Hackville’s rebrand, where we leaned into a bold, tech-inspired aesthetic that embraces a dark, glitchy, and futuristic vibe. Our goal was to reflect the energy, creativity, and innovation of the hackathon experience while maintaining a visually distinct and cohesive identity. Alongside the rebrand, I also played a key role in Hackville’s digital growth, increasing its Instagram following by 40% through strategic design and engagement.
I collaborated on developing the design system for Hackville’s rebrand, where we leaned into a bold, tech-inspired aesthetic that embraces a dark, glitchy, and futuristic vibe. Our goal was to reflect the energy, creativity, and innovation of the hackathon experience while maintaining a visually distinct and cohesive identity. Alongside the rebrand, I also played a key role in Hackville’s digital growth, increasing its Instagram following by 40% through strategic design and engagement.
[THE OUTCOME]
Revamping Hackville: A Rebrand with Impact
I collaborated on developing the design system for Hackville’s rebrand, where we leaned into a bold, tech-inspired aesthetic that embraces a dark, glitchy, and futuristic vibe. Our goal was to reflect the energy, creativity, and innovation of the hackathon experience while maintaining a visually distinct and cohesive identity. Alongside the rebrand, I also played a key role in Hackville’s digital growth, increasing its Instagram following by 40% through strategic design and engagement.
[THE OUTCOME]
Revamping Hackville: A Rebrand with Impact
I collaborated on developing the design system for Hackville’s rebrand, where we leaned into a bold, tech-inspired aesthetic that embraces a dark, glitchy, and futuristic vibe. Our goal was to reflect the energy, creativity, and innovation of the hackathon experience while maintaining a visually distinct and cohesive identity. Alongside the rebrand, I also played a key role in Hackville’s digital growth, increasing its Instagram following by 40% through strategic design and engagement.
[THE OUTCOME]
Revamping Hackville: A Rebrand with Impact
I collaborated on developing the design system for Hackville’s rebrand, where we leaned into a bold, tech-inspired aesthetic that embraces a dark, glitchy, and futuristic vibe. Our goal was to reflect the energy, creativity, and innovation of the hackathon experience while maintaining a visually distinct and cohesive identity. Alongside the rebrand, I also played a key role in Hackville’s digital growth, increasing its Instagram following by 40% through strategic design and engagement.
[THE OUTCOME]
Revamping Hackville: A Rebrand with Impact
I collaborated on developing the design system for Hackville’s rebrand, where we leaned into a bold, tech-inspired aesthetic that embraces a dark, glitchy, and futuristic vibe. Our goal was to reflect the energy, creativity, and innovation of the hackathon experience while maintaining a visually distinct and cohesive identity. Alongside the rebrand, I also played a key role in Hackville’s digital growth, increasing its Instagram following by 40% through strategic design and engagement.
[KEY TAKEAWAYS]
[KEY TAKEAWAYS]
[KEY TAKEAWAYS]
[KEY TAKEAWAYS]
[KEY TAKEAWAYS]
[KEY TAKEAWAYS]
[KEY TAKEAWAYS]
[KEY TAKEAWAYS]
[KEY TAKEAWAYS]
[KEY TAKEAWAYS]
What has hackville taught me?
What has hackville taught me?
What has hackville taught me?
What has hackville taught me?
What has hackville taught me?
What has hackville taught me?
What has hackville taught me?
What has hackville taught me?
What has hackville taught me?
What has hackville taught me?
Leading Hackville’s social media team was a pivotal experience in my design journey. It challenged me to step up as a leader, rethink how I collaborate, and navigate the complexities of managing a team.
More than just building engagement or creating visuals, this experience shaped the way I approach problem-solving, teamwork, and leadership.
The lessons I learned extend far beyond my time at Hackville — they continue to influence how I tackle challenges, communicate ideas, and design with impact.
Leading Hackville’s social media team was a pivotal experience in my design journey. It challenged me to step up as a leader, rethink how I collaborate, and navigate the complexities of managing a team.
More than just building engagement or creating visuals, this experience shaped the way I approach problem-solving, teamwork, and leadership.
The lessons I learned extend far beyond my time at Hackville — they continue to influence how I tackle challenges, communicate ideas, and design with impact.
Leading Hackville’s social media team was a pivotal experience in my design journey. It challenged me to step up as a leader, rethink how I collaborate, and navigate the complexities of managing a team.
More than just building engagement or creating visuals, this experience shaped the way I approach problem-solving, teamwork, and leadership.
The lessons I learned extend far beyond my time at Hackville — they continue to influence how I tackle challenges, communicate ideas, and design with impact.
Leading Hackville’s social media team was a pivotal experience in my design journey. It challenged me to step up as a leader, rethink how I collaborate, and navigate the complexities of managing a team.
More than just building engagement or creating visuals, this experience shaped the way I approach problem-solving, teamwork, and leadership.
The lessons I learned extend far beyond my time at Hackville — they continue to influence how I tackle challenges, communicate ideas, and design with impact.
Leading Hackville’s social media team was a pivotal experience in my design journey. It challenged me to step up as a leader, rethink how I collaborate, and navigate the complexities of managing a team.
More than just building engagement or creating visuals, this experience shaped the way I approach problem-solving, teamwork, and leadership.
The lessons I learned extend far beyond my time at Hackville — they continue to influence how I tackle challenges, communicate ideas, and design with impact.
Leading Hackville’s social media team was a pivotal experience in my design journey. It challenged me to step up as a leader, rethink how I collaborate, and navigate the complexities of managing a team.
More than just building engagement or creating visuals, this experience shaped the way I approach problem-solving, teamwork, and leadership.
The lessons I learned extend far beyond my time at Hackville — they continue to influence how I tackle challenges, communicate ideas, and design with impact.
Leading Hackville’s social media team was a pivotal experience in my design journey. It challenged me to step up as a leader, rethink how I collaborate, and navigate the complexities of managing a team.
More than just building engagement or creating visuals, this experience shaped the way I approach problem-solving, teamwork, and leadership.
The lessons I learned extend far beyond my time at Hackville — they continue to influence how I tackle challenges, communicate ideas, and design with impact.
[THE APPROACH]
[THE APPROACH]
[THE APPROACH]
[THE APPROACH]
[THE APPROACH]
[THE APPROACH]
[THE APPROACH]
Crafting a Distinct Visual Identity
Crafting a Distinct Visual Identity
Crafting a Distinct Visual Identity
Crafting a Distinct Visual Identity
Crafting a Distinct Visual Identity
Crafting a Distinct Visual Identity
Crafting a Distinct Visual Identity
Crafting a Distinct Visual Identity
Crafting a Distinct Visual Identity
The new design system embraces a hacker-inspired, cyberpunk aesthetic with a deep, moody colour palette dominated by dark blues and blacks. This is contrasted by vibrant neon hues like electric blue, red, and yellow, which create a striking, high-tech visual effect.
The new design system embraces a hacker-inspired, cyberpunk aesthetic with a deep, moody colour palette dominated by dark blues and blacks. This is contrasted by vibrant neon hues like electric blue, red, and yellow, which create a striking, high-tech visual effect.
The new design system embraces a hacker-inspired, cyberpunk aesthetic with a deep, moody colour palette dominated by dark blues and blacks. This is contrasted by vibrant neon hues like electric blue, red, and yellow, which create a striking, high-tech visual effect.
The new design system embraces a hacker-inspired, cyberpunk aesthetic with a deep, moody colour palette dominated by dark blues and blacks. This is contrasted by vibrant neon hues like electric blue, red, and yellow, which create a striking, high-tech visual effect.
The new design system embraces a hacker-inspired, cyberpunk aesthetic with a deep, moody colour palette dominated by dark blues and blacks. This is contrasted by vibrant neon hues like electric blue, red, and yellow, which create a striking, high-tech visual effect.
The new design system embraces a hacker-inspired, cyberpunk aesthetic with a deep, moody colour palette dominated by dark blues and blacks. This is contrasted by vibrant neon hues like electric blue, red, and yellow, which create a striking, high-tech visual effect.
The new design system embraces a hacker-inspired, cyberpunk aesthetic with a deep, moody colour palette dominated by dark blues and blacks. This is contrasted by vibrant neon hues like electric blue, red, and yellow, which create a striking, high-tech visual effect.
The new design system embraces a hacker-inspired, cyberpunk aesthetic with a deep, moody colour palette dominated by dark blues and blacks. This is contrasted by vibrant neon hues like electric blue, red, and yellow, which create a striking, high-tech visual effect.
The new design system embraces a hacker-inspired, cyberpunk aesthetic with a deep, moody colour palette dominated by dark blues and blacks. This is contrasted by vibrant neon hues like electric blue, red, and yellow, which create a striking, high-tech visual effect.
The new design system embraces a hacker-inspired, cyberpunk aesthetic with a deep, moody colour palette dominated by dark blues and blacks. This is contrasted by vibrant neon hues like electric blue, red, and yellow, which create a striking, high-tech visual effect.
Typography & Graphics
Typography & Graphics
Typography & Graphics
Typography & Graphics
Typography & Graphics
Typography & Graphics
Typography & Graphics
Typography & Graphics
Typography & Graphics
The primary typeface, Terminal Grotesque, is reminiscent of pixelated art games, evoking a nostalgic yet cutting-edge feel. Graphic elements such as grid patterns, pixelated icons, distorted imagery, and generative-style shapes contribute to the overall theme of digital experimentation.
The primary typeface, Terminal Grotesque, is reminiscent of pixelated art games, evoking a nostalgic yet cutting-edge feel. Graphic elements such as grid patterns, pixelated icons, distorted imagery, and generative-style shapes contribute to the overall theme of digital experimentation.
The primary typeface, Terminal Grotesque, is reminiscent of pixelated art games, evoking a nostalgic yet cutting-edge feel. Graphic elements such as grid patterns, pixelated icons, distorted imagery, and generative-style shapes contribute to the overall theme of digital experimentation.
The primary typeface, Terminal Grotesque, is reminiscent of pixelated art games, evoking a nostalgic yet cutting-edge feel. Graphic elements such as grid patterns, pixelated icons, distorted imagery, and generative-style shapes contribute to the overall theme of digital experimentation.
The primary typeface, Terminal Grotesque, is reminiscent of pixelated art games, evoking a nostalgic yet cutting-edge feel. Graphic elements such as grid patterns, pixelated icons, distorted imagery, and generative-style shapes contribute to the overall theme of digital experimentation.
The primary typeface, Terminal Grotesque, is reminiscent of pixelated art games, evoking a nostalgic yet cutting-edge feel. Graphic elements such as grid patterns, pixelated icons, distorted imagery, and generative-style shapes contribute to the overall theme of digital experimentation.
The primary typeface, Terminal Grotesque, is reminiscent of pixelated art games, evoking a nostalgic yet cutting-edge feel. Graphic elements such as grid patterns, pixelated icons, distorted imagery, and generative-style shapes contribute to the overall theme of digital experimentation.
The primary typeface, Terminal Grotesque, is reminiscent of pixelated art games, evoking a nostalgic yet cutting-edge feel. Graphic elements such as grid patterns, pixelated icons, distorted imagery, and generative-style shapes contribute to the overall theme of digital experimentation.
The primary typeface, Terminal Grotesque, is reminiscent of pixelated art games, evoking a nostalgic yet cutting-edge feel. Graphic elements such as grid patterns, pixelated icons, distorted imagery, and generative-style shapes contribute to the overall theme of digital experimentation.
The primary typeface, Terminal Grotesque, is reminiscent of pixelated art games, evoking a nostalgic yet cutting-edge feel. Graphic elements such as grid patterns, pixelated icons, distorted imagery, and generative-style shapes contribute to the overall theme of digital experimentation.
Cohesive Visual Identity Across Assets
Cohesive Visual Identity Across Assets
Cohesive Visual Identity Across Assets
Cohesive Visual Identity Across Assets
Cohesive Visual Identity Across Assets
Cohesive Visual Identity Across Assets
Cohesive Visual Identity Across Assets
Cohesive Visual Identity Across Assets
Cohesive Visual Identity Across Assets
The rebrand extends beyond just the digital space, influencing physical assets like stickers, event signage, and social media content. The glitch-inspired logo and branding elements remain consistent across different platforms, ensuring a recognizable and unified identity.
The rebrand extends beyond just the digital space, influencing physical assets like stickers, event signage, and social media content. The glitch-inspired logo and branding elements remain consistent across different platforms, ensuring a recognizable and unified identity.
The rebrand extends beyond just the digital space, influencing physical assets like stickers, event signage, and social media content. The glitch-inspired logo and branding elements remain consistent across different platforms, ensuring a recognizable and unified identity.
The rebrand extends beyond just the digital space, influencing physical assets like stickers, event signage, and social media content. The glitch-inspired logo and branding elements remain consistent across different platforms, ensuring a recognizable and unified identity.
The rebrand extends beyond just the digital space, influencing physical assets like stickers, event signage, and social media content. The glitch-inspired logo and branding elements remain consistent across different platforms, ensuring a recognizable and unified identity.
The rebrand extends beyond just the digital space, influencing physical assets like stickers, event signage, and social media content. The glitch-inspired logo and branding elements remain consistent across different platforms, ensuring a recognizable and unified identity.
The rebrand extends beyond just the digital space, influencing physical assets like stickers, event signage, and social media content. The glitch-inspired logo and branding elements remain consistent across different platforms, ensuring a recognizable and unified identity.
The rebrand extends beyond just the digital space, influencing physical assets like stickers, event signage, and social media content. The glitch-inspired logo and branding elements remain consistent across different platforms, ensuring a recognizable and unified identity.
The rebrand extends beyond just the digital space, influencing physical assets like stickers, event signage, and social media content. The glitch-inspired logo and branding elements remain consistent across different platforms, ensuring a recognizable and unified identity.
The rebrand extends beyond just the digital space, influencing physical assets like stickers, event signage, and social media content. The glitch-inspired logo and branding elements remain consistent across different platforms, ensuring a recognizable and unified identity.
